The short answer
CRM follow-up is the system that makes sure every lead gets a fast first response and keeps hearing from you until they book or say no. For most contractors, it is the cheapest place to find more jobs, because it works on leads you already paid for.
Why follow-up matters more than more leads
InsideSales' 2021 study of 5.7 million inbound leads found conversion rates were 8 times higher when the first attempt came within 5 minutes than when it came between 5 minutes and 24 hours. Most contractors can't answer every call from a roof or a crawlspace. Automation covers the gap.
What we set up
- Missed-call text back within a minute. See our missed-call text-back scripts.
- Instant lead alerts to the right person by text or app.
- New-lead sequences by text and email until the lead books or opts out.
- Estimate follow-up for quotes that haven't signed.
- Pipeline stages that match how your jobs actually move: lead, qualified, scheduled, ran, closed.
- Review requests after completed jobs.
We walk through every stage in our contractor sales funnel guide.
Which CRM?
We work with common contractor CRMs and lead tools, including GoHighLevel and HubSpot. If you already have one, we usually build on it instead of starting over.
How working with us works
- Growth call. We look at your current visibility, lead flow and follow-up, and find the biggest leak.
- Plan. We recommend the smallest mix of channels and fixes that moves booked jobs. Pricing is covered on the call, before you commit to anything.
- Build and launch. Campaigns, pages, tracking and follow-up get set up and connected.
- Measure and improve. We report on what reached your calendar, then do more of what works.
Related pages
- Our growth system
- Roofing leads
- Facebook ads for contractors
- Solar marketing
- HVAC marketing
- Blog and guides for contractors
Book a free growth call and we'll show you where your jobs are leaking.