The short answer
Facebook ads reach homeowners before they start searching. They work for contractors when the offer is clear, the creative shows real work, the lead form qualifies, and someone follows up within minutes. Without that follow-up, Meta leads go cold fast.
Why Meta leads get a bad name
Facebook leads are often less urgent than search leads. They saw an ad and raised a hand. If the form has no qualifying questions and nobody calls for a day, most of them won't book. InsideSales' 2021 study of 5.7 million inbound leads found conversion rates were 8 times higher when the first attempt came within 5 minutes than when it came between 5 minutes and 24 hours.
What we set up
- Offers that fit the trade: inspections, savings estimates, tune-ups, design consults.
- Creative built from your real photos and crews.
- Lead forms or landing pages with qualifying questions.
- Retargeting for people who visited your site but didn't book.
- Instant handoff into your CRM with automated follow-up.
Where it fits best
Meta tends to suit planned, higher-ticket work like solar, roof replacement and remodeling. For emergency work, Google Ads usually comes first.
How working with us works
- Growth call. We look at your current visibility, lead flow and follow-up, and find the biggest leak.
- Plan. We recommend the smallest mix of channels and fixes that moves booked jobs. Pricing is covered on the call, before you commit to anything.
- Build and launch. Campaigns, pages, tracking and follow-up get set up and connected.
- Measure and improve. We report on what reached your calendar, then do more of what works.
Related pages
- Solar lead generation
- Google Ads for contractors
- CRM follow-up
- Solar marketing
- Remodeling marketing
- Blog and guides for contractors
Book a free growth call and we'll show you where your jobs are leaking.