The short answer
Google Ads for roofers works when you bid on high-intent searches like roof repair, roof replacement and storm damage, block DIY and job-seeker searches, scale up after storms, and track which calls become inspections. That is how we run roofing campaigns.
How we structure roofing campaigns
- Repair: leaks, missing shingles, emergency tarping.
- Replacement: new roof, roof replacement cost, metal and shingle terms.
- Storm and insurance: hail and wind damage, turned up in the zip codes that were actually hit.
What keeps the budget clean
- Negative keywords for DIY, materials, jobs and "how to" searches.
- Service-area targeting instead of whole states.
- Ad schedules that match when someone can answer, plus missed-call text back.
- Landing pages built for one action: book an inspection.
What we report
Calls, booked inspections, inspections run and jobs signed, with cost per signed job. See the full picture on our roofing marketing page.
How working with us works
- Growth call. We look at your current visibility, lead flow and follow-up, and find the biggest leak.
- Plan. We recommend the smallest mix of channels and fixes that moves booked jobs. Pricing is covered on the call, before you commit to anything.
- Build and launch. Campaigns, pages, tracking and follow-up get set up and connected.
- Measure and improve. We report on what reached your calendar, then do more of what works.
Related pages
- Roofing marketing
- Roofing leads
- Google Ads for contractors
- CRM follow-up
- Local SEO for contractors
- Blog and guides for contractors
Book a free growth call and we'll show you where your jobs are leaking.